1. Introduction
Technological evolution has radically transformed the way we buy, sell and experience real estate. In a dynamic city like Valencia, where the demand for housing is constantly growing, tools like the virtual real estate tour Valencia have become essential allies for professionals and private individuals alike.
At Lumina Propertieswe don't just understand this transformation: we lead it. And we are doing so by adopting the most advanced technology on the market: the Matterport Pro 3The latest generation camera allows us to create immersive, realistic and accurate experiences to show each property in detail.
This article deals in depth with the value of the virtual tour in the Valencian real estate market, the technical characteristics of Matterportand how its use enables us to connect more effectively with buyers, sellers, investors and architects.
2. What is a real estate virtual tour and how does it work?
A virtual real estate tour is an interactive digital simulation that allows you to tour a home, office or premises as if you were physically inside, from any device with internet access.
In contrast to traditional videos or photo galleries, a virtual tour allows the user to move freely through the spacechoose your own route, view details from different angles and get a immersive 3D experience.
In the case of Matterport Valenciathe system not only captures images, but also generates a accurate three-dimensional replicationincluding proportions, heights, spatial relationships and architectural details.
Among its most important functions:
- 360° free navigation
- Dollhouse view mode to view the house from the outside
- Automatic 3D plan
- Real-time space measurement
- Export to formats compatible with AutoCAD, Revit and BIM software
In a city like Valencia, where the pace of life is fast-paced and the real estate offer is increasingly competitive, this type of resource provides a key differential advantage to capture customers' attention and facilitate faster and more informed decisions.
3. Advantages of the virtual tour for buyers and sellers
The virtual tours of the Valencia flat are no longer an option: they are a modern market requirements. To understand why, let's look at the specific benefits that this technology brings to each profile involved in the buying and selling process.
For the buyer:
- 24/7 accessibilityVisiting properties without the need to make an appointment or travel to the property
- Greater confidenceeliminates surprises, shows what it really is
- Efficient comparison: allows you to review several options in a short period of time
- Faster and safer decisionby having complete visual information
For the seller:
- Saving time and resourcesless unnecessary visits, more effective
- Better online positioningRead more : Google rewards interactive content
- Competitive differentiation: attracting attention on a saturated real estate portal
- More visits, more stakeholdersincreases the conversion rate
At Lumina Propertieswe combine these tours with personalised advice and techniques of professional real estate photography in ValenciaThis multiplies the likelihood of closing in shorter timeframes.
4. What makes Lumina Properties different?
The virtual tour is not a novelty, but its execution makes the difference. At Lumina Properties we rely on three pillars to guarantee a high-level experience:
a) Proprietary technology
We have the Matterport Pro 3The company's proprietary, most advanced camera on the market. This technology allows:
- Indoor and outdoor capture
- LiDAR laser scanning with millimetre accuracy
- Realistic 3D rendering even in complex conditions
- Full cloud compatibility and BIM export
b) Integration with architecture
Unlike other real estate agencies in Valencia, our tours are integrated with Lumina's architecture division.providing exact plans in 3D which are used both for:
- Integral reforms
- Interior design projects
- Technical certificates
- BIM modelling
(c) Own equipment, no intermediaries
From capture to final editing, the entire process is carried out in-house. This allows for greater quality control, shorter delivery times and personalised adaptation to each property.
5. Matterport Pro 3 Technology: The Ultimate in Innovation for the Real Estate Virtual Tour
The Matterport Pro 3 is a state-of-the-art camera that has revolutionised the way physical spaces are captured in three dimensions. In contrast to traditional devices, this technology incorporates a LiDAR sensor (Light Detection and Ranging), which emits laser pulses to measure distances with millimetre accuracy, creating a accurate three-dimensional map of space.
Why is Matterport Pro 3 the best choice for Lumina Properties?
- Fast and efficient scanning: The camera performs complete scans in just minutes, allowing you to capture large dwellings in record time without sacrificing quality.
- High dimensional accuracy: Thanks to LiDAR, the models not only show images, but also exact measurements of walls, ceilings, floors and objects. This is essential for subsequent architectural use.
- Indoor and outdoor capture: It allows you to scan the interior of a home as well as exterior areas, terraces, gardens or façades, providing an overall view of the property.
- Automatic processing in the cloud: The data is uploaded to the Matterport Cloud platform where it is automatically processed to generate interactive virtual tours accessible from any device.
- Full compatibility with professional software: 3D models can be exported in formats compatible with Autodesk Revit, AutoCAD, SketchUp or BIM, facilitating integration with architecture and construction projects.
Technical highlights
| Feature | Detail |
|---|---|
| LiDAR sensor | Yes, captures measurements with an error of less than 1 cm. |
| Image resolution | High definition, HDR for natural and artificial light |
| Capture angle | 360º horizontal and 300º vertical |
| Laser range | Up to 10 metres |
| Exportable formats | OBJ, XYZ, XYZ RGB, 2D PDF/DWG drawings |
| Battery life | Approximately 4 hours of continuous scanning |
What does this mean for our customers?
The Matterport Pro 3Lumina Properties' proprietary 3D model ensures that each property we show in our listings has an accurate, realistic 3D model that facilitates not only the purchase or rental, but also any subsequent refurbishment or design process.
6. Benefits for Lumina's architecture division: precision and agility
At Lumina Properties, we work with a multidisciplinary approach where the technology Matterport is the backbone that connects real estate and architecture.
How does the virtual tour help Lumina Arquitectura?
- Obtaining accurate plans without the need for multiple visits: The scans enable accurate measurements to be extracted and transformed into 2D drawings and 3D models. This speeds up the design process and reduces errors.
- Basis for BIM projects: Direct integration with BIM software optimises the management and coordination of refurbishments, making it possible to foresee interferences, evaluate materials and manage costs.
- Simulation and light analysis: Digital models make it possible to analyse the entry of natural light and design solutions that improve comfort and energy efficiency.
- Preview for customers: Clients can see realistic renderings before executing renovations, increasing satisfaction and reducing unforeseen changes.
- Work control and monitoring: Periodic virtual tours document the progress and condition of the building in different phases.
This synergy means that every Lumina Properties real estate project has a unique added value, combining commercial expertise with cutting-edge technical design.
7. Practical applications of the real estate virtual tour in Valencia
Residential sales and rentals
The most common use is to allow buyers and tenants to tour homes virtually, freely and at any time. This is especially useful in:
- Second-hand market: Where homes are furnished or have unique layouts that are best seen in 3D.
- New construction: To show promotions before delivery, with virtual models that help to visualise the final product.
- Empty flats: To facilitate the planning of furnishings and renovation, projecting new possibilities.
Commercial and offices
- Commercial premises: Investors and prospective tenants can evaluate the location of counters, aisles and shop windows, improving business planning.
- Offices: Design and optimisation of spaces to promote productivity, facilitating decision-making without continuous physical visits.
Tourist and holiday rentals
Owners and tourist agencies use virtual tours to allow potential customers to explore the property before booking, increasing transparency and trust.
Refurbishment and architecture projects
Thanks to Matterport's precision, architects and builders can:
- Conduct prior studies with accurate data.
- Present 3D proposals to clients and municipal approvals.
- Avoid errors in measurements, speeding up budgets.
8. Impact on real estate marketing and SEO
The virtual tour not only improves the user experience, but also has a very positive effect on web positioning.
Improvement in key SEO metrics:
- Average time on page: Virtual tours increase the time a user spends on a real estate listing, a relevant factor for Google.
- Bounce rate: Interactivity reduces rapid user exit.
- Page views: Users explore more related properties.
- Conversion: More contacts and visit requests thanks to a richer experience.
In a competitive market such as the real estate in ValenciaThe virtual tour, with high quality multimedia content such as the virtual tour Matterport Valencia is essential to stand out and attract qualified organic traffic.
9. How the Matterport virtual tour helps you to sell flats in Valencia faster and better
- Qualified filtering: By allowing only truly convinced prospects to request physical visits, agents' and salespeople's time is optimised.
- Geographical scope: The property can be shown to international clients or clients from other provinces without the need to travel.
- Full transparency: Avoid misunderstandings by building trust from the first contact.
- Professional presentation: The use of advanced technology enhances the brand perception and professionalism of Lumina Properties.
10. Compatibility and dissemination on portals and social networks
Virtual tours created with Matterport can be easily integrated in:
- Real estate portals such as Idealista, Fotocasa and Habitaclia.
- Lumina Properties corporate websites.
- Social networks (Facebook, Instagram, LinkedIn) through links and summary videos.
- Sending via WhatsApp, email marketing and newsletters.
This versatility makes it easier for the content to reach all audiences with the highest visual and functional quality.
11. Statistics and market studies on the effectiveness of the real estate virtual tour
The rise of the virtual tour is not a passing trend. Several studies demonstrate its real impact on the real estate sector and justify its growing adoption:
- According to Zillow95% of buyers prefer properties that include a virtual tour, as it allows them to make a better and faster decision.
- A report by Matterport indicates that properties with virtual tours sell up to 31% faster than those with only traditional photographs.
- The portal Realtor.com highlights that the use of 3D tours increases genuine interest, reducing unproductive physical visits by up to 70%.
- In Spain, real estate agencies in Valencia that integrate Matterport report increases of up to 60% in the conversion rate of qualified leads.
- The average time spent on virtual tour pages is more than twice as long as on static pages.
These statistics show that Matterport technology not only improves the customer experience, but also optimises commercial management and reduces operational costs.
12. How the Matterport virtual tour transforms the shopping experience
The traditional shopping experience has changed radically. In the past, the customer had to visit multiple properties in person, which involved travel, time and cost. Today, thanks to virtual tours:
- The client has the freedom to visit as many homes as he/she wants from home, at any time.
- You can examine every detail calmly, observe finishes, layout and spatial feel without rushing or pressure.
- Integration with VR (virtual reality) technologies adds an extra level of immersion, almost like being physically inside.
- Uncertainty about the property is eliminated, reducing unpleasant surprises after the purchase or rental.
- The comparison between different properties is facilitated with a much more accurate perception.
This translates into more informed, confident and faster decision-making, improving customer satisfaction and loyalty.
13. The role of the virtual tour in real estate internationalisation
Valencia has established itself as a preferred destination for international buyers, thanks to its climate, quality of life and economic growth. The Matterport virtual tour allows:
- Show properties to clients from anywhere in the world without the need for initial travel.
- Facilitate negotiations with foreign investors through remote 3D presentations.
- Building trust at a distance with interactive visual material that replaces or complements physical visits.
- Tailor presentations with translations and customised content according to the target market.
This capacity significantly expands the sales and rental possibilities, accelerating the internationalisation of Lumina Properties' real estate portfolio.
14. Technical optimisation for web and mobile integration
To maximise the impact of Matterport virtual tours, proper technical integration is essential:
- Loading speed: The tours are optimised to load quickly, even on mobile or limited connections.
- Responsive design: Total adaptation for browsers on mobiles, tablets and PCs, guaranteeing universal accessibility.
- SEO friendly: Optimised indexing to improve positioning in Google and other search engines.
- Simple inlay: By means of iframe or direct links to insert the tour in real estate listings, blogs or social networks.
- Compatibility with social networks: Optimised previews for Facebook, Instagram and LinkedIn that increase engagement.
These technical aspects are managed by Lumina Properties to ensure a flawless user experience and excellent SEO performance.
15. Applications in refurbishment and interior design
Thanks to the accuracy of Matterport technology, architects and interior designers from Lumina Architecture can:
- Create 3D simulations to show renovation proposals to the client before starting.
- Perform accurate measurements without the need for constant travel, saving time and costs.
- Identify critical points or problem areas with accurate visualisations.
- Document the current status of the property for monitoring and certifications.
- Facilitate collaboration between different professionals and clients with remote access to digital models.
This improves the quality of service and efficiency in renovation, refurbishment and decoration projects.
16. Use of the virtual tour for document and legal management
The documentation generated by Matterport capture also has legal and administrative applications:
- Certification of the state of the property: It serves as objective evidence for disputes or inspections.
- Support in the processing of licences: The plans and 3D models facilitate the presentation to official bodies.
- Insurance and valuation: Accurate visual documentation for insurance reporting or asset valuation.
- Control of deliveries and receipts: When rented or sold, it serves as a record of the exact status.
Thus, the virtual tour transcends mere marketing, adding value in all areas of the real estate cycle.
17. Sustainability and reduction of environmental footprint
An indirect but very important benefit of using the virtual tour is the contribution to sustainability:
- Less travel: It avoids unnecessary face-to-face visits, reducing polluting emissions.
- Time optimisation: Improve efficiency in all phases of the real estate process.
- Fewer printed resources: It reduces the need for brochures, plans and other physical materials.
- Efficient planning: Facilitates renovation and construction with fewer errors and rework, saving materials.
Lumina Properties is committed to this technology not only because of its efficiency, but also because of its commitment to a more sustainable real estate sector.
18. Extended Frequently Asked Questions (FAQ) about Matterport virtual tour
What is a real estate virtual tour and how does it work?
A virtual tour is an immersive digital experience that allows you to tour a property in 3D through a device (computer, mobile, VR goggles). It is done with specialised cameras, such as the Matterport Pro 3, which capture spherical images and spatial data to create an interactive model.
What advantages does the Matterport Pro 3 camera offer over other technologies?
The Matterport Pro 3 uses LiDAR laser scanning, ensuring pinpoint accuracy, realistic texture capture and automatic shot generation. It is also fast and can capture both interiors and exteriors with high fidelity.
Can I view the virtual tour on any device?
Yes, the tours automatically adapt to mobiles, tablets, PCs and virtual reality glasses, ensuring a seamless and accessible experience.
How long does it take to generate a virtual tour?
Physical capture usually takes between 1 and 3 hours depending on the size of the property. Subsequently, processing in the cloud takes a few more hours. In total, in less than 48 hours the tour is ready for commercial use.
Is the virtual tour suitable for homes under construction or renovation?
Yes, it is particularly useful for documenting the current status, planning renovations and showing progress to customers or investors in real time, without the need for constant visits.
Does the tour include plans and measurements?
Yes, the system generates 2D and 3D plans with accurate measurements, useful for architects, builders and clients.
How is the tour integrated into real estate portals and websites?
Lumina Properties provides links and embeds (iframe) compatible with the main portals such as Idealista, Fotocasa and social networks, facilitating their diffusion.
How much does a virtual tour cost?
The price varies according to the size and type of property, but it is a very competitive investment that translates into savings in time, resources and a higher rate of closing sales.
How does the virtual tour help in selling or renting a property?
It improves presentation, builds trust, enables more qualified customer selection and reduces the overall selling or renting time.
19. Conclusion: The Matterport virtual tour, the technological revolution that Lumina Properties puts at your service.
The real estate sector is in the midst of a transformation, and digital technologies are making the difference between those who are moving ahead and those who are lagging behind. At Lumina PropertiesWe are committed to constant innovation to offer you the best tools to facilitate the purchase, sale and rental of your home or business premises.
Technology Matterport Pro 3with its ability to create interactive virtual tours and accurate digital models, represents a quantum leap forward. It not only brings property into your hands, but also optimises technical, architectural and marketing processes, creating an efficient and professional ecosystem.
Thanks to the fact that the camera Matterport Pro 3 is owned by Lumina PropertiesWe guarantee an exclusive, agile and top quality service, which perfectly integrates our real estate and architecture divisions, providing you with comprehensive and differentiated solutions in Valencia and the surrounding area.
If you're looking to sell or rent with confidence, transparency and speed, the virtual real estate tour Valencia is the tool that marks the present and the future of the sector.
20. Call to action
Want to experience the future of real estate today?
Contact us at Lumina Properties for no-obligation advice and to show you how Matterport technology can transform the way you manage your properties.
Visit our website: www.luminaproperties.es
Or call us at: +34 96 148 58 53
English (UK) 
Español