Have luxury housing become fashionable? We at NUWE We would tell you that no, this is not a passing fad in terms of business. It is quite another thing that from outside the sector one can feel a certain 'attraction' for those properties whose price is in six digits or more. The link between luxury housing and television is not new. Gone are the days of programmes such as '¿Quién vive ahí?', on LaSexta, where properties with very high purchasing power were shown all over Spain. Now we find that that format has been given a twist and is presented to us as a fictional series style. That's why we bring you a different post from the previous ones: the two Netflix series that all lovers of luxury homes should watch.
In both cases we are dealing with real cases, companies that really exist, but that have taken advantage of their boom to make the leap to the small screen. In both 'Family business: luxury homes' and 'Luxury homes in London' we find two examples of how our real estate market can move tens and tens of millions in a single property. It is also true that we are dealing with two companies that move very select property portfolios and that base their business in very exclusive areas.
Family business: luxury housing
This Netflix series has recently released its fourth season. It is a kind of reality show about the adventures of the Kretz family in the super-luxury real estate sector. In this French family, almost all members quit their jobs to start a family business: selling luxury homes. The company, both in real life and in the TV project, has not done badly at all. The real estate company Kretz Family Real State started selling luxury properties in France and now we find them in Spain. Their portfolio is a walk through those properties that even have a 'confidential price', although there are also 'modest' prices of a few million euros.
The series chronicles the adventures of a family that has managed to turn this union into a working format that is successful both on the platform and in the European business. How they show each property, what the properties they sell are like and what price they are priced at. The chapters are approximately one hour long, so it is easy to follow and does not involve a complicated plot. The key is to discover the real luxury that is for sale, especially in the neighbouring country.
Luxury housing in London
Here Netflix continues to show luxury, luxury and more luxury. Although it is also true that in this case there is more room for labour relations. If you see only the trailer you might think that it is a series with touches of humour and in which the 'piques' within the work team are part of the business. This is what the new series 'Luxury housing in London', the work that shows how real estate agent Daniel Daggers works in his company DDRE Global.
Its portfolio is lossless and its total turnover is estimated to be over $5.5 billion just in the sale and purchase of what it defines as 'super prime' properties, a qualification it applies to homes worth more than 12,000,000 euros. Focused on London, the company offers homes in Dubai, Montenegro, Barcelona, Florence, Bahamas and Tel Aviv, among others.
The Netlix series, in this case, focuses more on the relationships within the team, not so much on showing houses but rather on how the different profiles within the organisation led by Daniel Daggers mix. The first season has seven episodes with a running time of around 40 minutes.
